Rover at Pet Trade Europe 2025

Connecting with Retailers, Sharing Trends, and Showcasing What's Next in Pet Care

Last week, Rover had the pleasure of attending Pet Trade Europe 2025 in Frankfurt — one of the leading trade fairs for pet industry professionals. With over 600 exhibitors and thousands of visitors from across the continent, it was the perfect opportunity to connect with our partners, meet new retailers, and present what makes Rover stand out in the world of wholesale pet supplies.

What We Showcased

At our booth, we gave visitors a hands-on experience with some of our most popular product lines — including our new range of dog rucksacks , eco-friendly feeding bowls, and durable toys made from recycled materials. Our B2B ordering portal received great feedback for its simplicity and speed, especially from smaller retailers looking for more flexible stock management.

One of the highlights? The conversations. We spoke to independent pet shop owners, veterinary buyers, and large distributors — all sharing a common goal: offering pet parents products they can trust. It was exciting to hear how many of you are looking for more sustainable , design-forward , and functional items. That's exactly what we aim to deliver.

Trends We're Watching

A few themes kept popping up throughout the event:

• Sustainability is no longer a niche — it's a must.

• Customers want adventure-ready gear for travel and outdoor activities.

• Design matters — pet products need to look good in the modern home.

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